Understanding Business New Low Price
08th of September 2010
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Understanding Business by Nickels, McHugh, and McHugh was the number one textbook in the introduction to business market for some number of editions for three reasons: 1 The commitment and dedication of an author team that teaches this course and believes in the importance and power of this learning experience, 2 we listen to our customers, and 3 the quality of our supplements package. We steadily look to the experts –full time faculty members, adjunct instructors, and of course students– to drive the decisions we make about the text itself and the ancillary package. Through a series of concentrate groups, symposia, also as full book, single chapter, modified manuscript reviews of both text and key ancillaries, we have heard the stories of more than 500 professors and their insights and experiences are obvious on every page of the alteration and in every supplement. As teachers of the course and users of their own materials, the author team is dedicated to the rules of excellence in business education. From the richest most current topical coverage to using dynamic pedagogy that puts students in touch with today’s real business issues, to creating groundbreaking and market defining ancillary things for professors and students alike, Understanding Business leads the way.
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