Marketing The Coupon
08th of September 2010
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MARKETING: THE CORE, 2/e by Kerin, Berkowitz, Hartley, and Rudelius continues the tradition of cutting edge content and student friendliness set by Marketing 8/e, but in a shorter, more available package. The Core distills Marketing’s 22 chapters down to 18, leaving instructors just the content they have to cover the essentials of marketing in a single semester. Instructors using The Core also gain from a full sized supplements package that surpasses anything offered by the competition, while students will appreciate the easy to read paperback format that’s equally kind to both the eyes and the pocketbook. The Core is more than just a “baby Kerin”, it combines great writing, currency, and supplements into the ideal package for budget conscious students and time conscious professors.
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