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09th of September 2010
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Googled: The End of the World as We Know It AUDIOBOOK CD UNABRIDGED (Audio CD) Description:
Googled: The End of the World as We Know It AUDIOBOOK CD UNABRIDGED (Audio CD) Reviews:
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42 of 46 people found the following review helpful:
4.0 out of five stars
Google story retold well..not much intrepretive/predictive analysis,
October 20, 2009
By ,Sreeram Ramakrishnan Salem,MA See all my reviews
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This review is from: Googled: The End of the World As We Know It Hardcover
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For a book that bills itself as something that will “offer insights into what we know, and do not know, about what the future holds for the imperiled industry”, it does an excellent job with the 1st part, hard to say what was distinctive about the take of the author that was considerably different from other books like What could Google Do?And The Google Story: Inside the Hottest Business, Media, and Technology Success of Our Timeand hardly does justice to the last part what future holds. The story of the beginnings and rise of Google, its famed work culture, unconventional approaches of its founder are all well told in this book also as last ones. Auletta tries to cast the discussion from the viewpoint of the marketing business and while that in itself does not supply a considerably different perspective Anyone who understands Google’s profit streams already knows it’s in the marketing business.., it does supply for interesting reading. For an begin in the Google story, this book will do full justice. If you’re already familiar with the Google story and thought that the author will concentrate on the future of marketing media and related subjects, you’re probably to be disappointed. A recent book The Curse of the Mogul: what is Wrong with the World’s Leading Media businesses really does more justice in that regard.
Auletta does reraise important issues the discussion on Google Books and copyrights is a clear standout in the book. The “hubris” as portrayed by conventional media businesses throughout Google’s infancy is mind boggling and funny of course, with the benefit of hindsight. Other than the framing of the discussion in the viewpoint of media/advertising, a Google buff isn’t probably to realize important gain from this book. That concentrate also forces the author not to be able to discuss merchandise like Google Health which has the possible for being a disruptive solution in itself. In general, an excellent read for the Google newbie, but an OK addition for a Google phile.
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21 of 23 people found the following review helpful:
4.0 out of five stars
Why Google matters,
October 21, 2009
By ,Malvin Frederick, MD USA See all my reviews
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This review is from: Googled: The End of the World As We Know It Hardcover
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“Googled” by Ken Auletta chronicles the rise of Google from its auspicious origin inside the labs of Stanford University to its becoming possibly the most powerful technology company in Silicon Valley today. Mr. Auletta, who covered the media and technology industries for many years, has drawn on his many dozens of personal interviews with key players to tell this extraordinary story as only he can. Full of interesting anecdotes, insight and analysis, this greatly readable book explains why Google matters many to buyers, businesses and policy makers.
Mr. Auletta excels at writing Google’s corporate history, dedicating individual chapters to yearly of its development from 1999 through 2008. Like many Internet success stories, we become acquainted with Larry Page and Sergey Brin, two more or less socially awkward but undeniably smart persons who have stayed true to their vision of making info available to end users via the Internet. Mr. Auletta explains that Google’s concentrate on perfecting its proprietary search algorithms has proven to be widely disruptive to technology and media businesses alike, while its control of info garnered attention from governments and non governmental organizations who are worried about issues of corporate power and personal privacy.
Mr. Auletta discusses how Google’s growth posed challenges inside to its management, corporate culture and approach. While usually praising Page and Brin for their decisions, Mr. Auletta is worried that Google’s founders, who have still to be confronted with the kind of difficulty that afflicts most business holders, may be overlooking many of the external threats to the company’s long term viability, chief among they are what Mr. Auletta believes are rightful public concerns about the use of private info for profit. Still, it’s clear from the author’s thoughtful analysis that the technology and data Google collects has uniquely located the company to continue to take benefit of, if not define, the media/technology landscape for the foreseeable future.
I greatly recommend this book to everyone.
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32 of 39 people found the following review helpful:
3.0 out of five stars
Title and Content Mismatch,
October 25, 2009
By ,James R. Hoadley “Nagano Jim” United States See all my reviews
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This review is from: Googled: The End of the World As We Know It Hardcover
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When I saw the title of this book, I thought that it could tell me about all the great new projects Google is working on, and how they’ll change how we do everything. But the most of the book is retrospective, telling us how Google got to where it’s now. It’s a well written corporate history, with many of detail and insider views. It describes how Google came to be the dominant player in the online marketing market with AdWords. It describes how Google News is hastening the extinction of most of America’s newspapers. It talks about Android, Google’s alternative OS to the iPhone. It covers the thrilling but mismanaged Google Books project. But when it comes to reporting Google’s new plans, like the Google Chrome OS, or the new thrilling and somewhat scary developments in the Google Maps/Google Earth platform,the book falls woefully short.
Perhaps the author couldn’t expand on what thrilling new plans Google has is because all the really thrilling news recently was from other businesses. The most life changing merchandise to hit the market recently have been Facebook and Twitter, neither of which are Google merchandise. It’s also worth noting that while search will never go away, Twitter, and to a lesser extent Facebook, have gone a long way to changing the way we access data. Instead of simply searching for things, people can now share links quickly and easily with their network of friends. Android has still to make a important dent on the iPhone’s market share. Possibly if Google made a more concerted push to support and develop Augmented Reality technology for Android phones, because AR surely looks to be where the next wave will come from, and their are no dominant players in that field still.
In the end, I has been misled by the subtitle of the book, “The End of the World as We Know It,” into hoping it offered a view of the future. Given the fact that I read the book in paper format, I should have recognized that this was a long shot. Our view of the future is constantly changing, and it’s an unrealistic expectation to hope that a book author can make predictions that will a stand up to the delay between idea formulation and publication and b avoid being leaked and widely circulated on the web previous to publication.
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